There is a saying in the professional world that many people hear often, “It’s all about who you know”. While this is important to progress in a career, a more accurate statement is “It’s about who knows you”. You can say you know everyone, but if no one remembers who you are or what you did, who gives a damn?
Well we were in luck, an awesome lady by the name of Alyssa knew my brother. She worked at an apartment complex in Seattle called Leva on Market and they were interested in have us come and serve as an ice cream social. We were hyped! So we planned out our flavors (Halloween Oreo, Peanut Butter and Jelly, and Red Velvet) and logistics and made sure everything was ready to go.
A few days later, it was show time! This was the first event and we couldn’t be more excited, anxious, and nervous. We got the uhual the morning of and packed everything up a couple hours before hand. Once we got to the complex, we unloaded and plugged in our machine. At this point, my brother and I were confident in our ice cream making that we were ready to go. Our sweet mother also accompanied us to help take orders and put the whipped cream on.
The deal was that we would give everyone a discount since they were residents. Shoot I didn’t event care. It just felt so cool making our first dollar. Like we had a real business now! All in all, we made about $400 but we overall lost money because we had to get a u-hual and cogs and other expenses. But it was a great learning experience and great branding experience.
During all of this time, my brother and I still had our full time jobs. Cam was working about 60-70 hours a week and I was working nearly 50, and this was not counting Igloo Rolls work. Because Mike was unable to work with us, I took on all of his duties. So as you can imagine, I was becoming overwhelmed with everything. I needed help once again.