The month of May was the longest month of my life. We could not wait for the machine to arrive. On May 27th, it finally did. I spent about 4 hours that day alone working on it. I had no idea what I was doing. There was absolutely no manual for it, just a piece of paper that said on and off. After messing with it for a while, I was able to figure out how to make the machine work.
This part was some of the most fun ever! Any flavor that you can dream of is at your disposal, you just have to make it. The first flavor I tried was one of my favorite flavors and a pretty common flavor in the ice cream world: Cookies ‘n Cream. As simple as it sounds… it was kind of difficult. Obviously it needs cookies (Oreos) and cream, but it doesn’t say the amount in the name. But I guess cookies ‘n cream is a better name than “5 cookies per 1 cup of cream”. After a few hours of science and weird tasting, it happened. We “perfected” cookies ‘n cream. The hard part was getting the amount of cookies to taste right with the amount of cream.
My brother got home from work later that night and we decided that we were really ready to do this. There are many resources online that offer advice on how to start a business such as https://www.sba.gov/ and http://www.bplans.com. But actually doing it is very different. So while Cam experimented with other flavors on the ice cream machine, I began the paperwork.
We decided that an LLC would be best for us. The reason for this is that we obviously couldn’t be a sole proprietorship because we have more than one person; a regular partnership doesn’t have much protection against liabilities and debts because each partner is responsible for such issues; we didn’t want to be a corporation because we didn’t want to be taxed twice and we didn’t want any other shareholders at the time. Forming an LLC takes the liability away from us as individuals and instead puts it on the company and we can still be taxed as a partnership. With that said, we filed as an LLC.
The first part of becoming a real business is filling out an application for a document called the Certificate of Formation. This document is filed with the Secretary of State and I filed it by June 7th. There were parts of it I did not understand. I couldn’t find answers online so I just crossed my fingers and hoped for the best.
On June 9th, I filed the other crucial document that is part of becoming a real business, the business license. Again, some parts were confusing, but I made it work. Once I completed it, I was so hyped. I had no idea what was happening. It all felt surreal until I had both certifications in my hand later in the month. A tear came to my eyes because I finally did it. I started my first business. I dreamt of this day for years and it finally happened. There was just one problem… how were we supposed to do this while working full time jobs?
Cam was Field Sales Manager with Samsung working 50-60 hours a week. I was a Marketing Manager at Himalayan Corporation working 40-50 hours a week. On top of that, we started putting in between 1-3 hours a day on extra research, planning, R&D, etc. We were running into one of our first big issues…time. We needed help.